B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also other facts regarding contemporary B2B advertising. We discuss just how the buying journey is now completely fragmented and the manner in which community structure can aid online marketers retake control of the explorati

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and other facts concerning modern-day B2B advertising. We talk about how the buying trip is now completely fragmented as well as the way that area building can help marketing experts retake control of the discovery and also demand

Mark Donnigan Marketing Consultant: Among the largest obstacles for new businesses, especially start-ups and also various other firms operating in crowded markets, is demand generation. Clearly various from list building, demand generation is a a lot more involved procedure-- that makes everything the much more challenging for new brand names.Deman

Mark Donnigan builds disruptive ingenious startups. Mark's superpower is architecting go-to-market plans and marketing motions that drive genuine service outcomes for technical and product-centric creators. Mark's growth and market development experience covers twenty years as a transformative B2B marketing and magnate, driving need, brand developm